Customer Oriented Marketing Capabilities and Firm Performance Mediated by New Product Development Capabilities and Moderated by Environmental Turbulence
نویسندگان
چکیده
منابع مشابه
IT Capabilities, Process-Oriented Dynamic Capabilities, and Firm Financial Performance
Research Article Gimun Kim Konyang University [email protected] Bongsik Shin San Diego State University [email protected] Kyung Kyu Kim Yonsei University [email protected] Ho Geun Lee Yonsei University [email protected] More and more publications are highlighting the value of IT in affecting business processes. Recognizing firmlevel dynamic capabilities as key to improved firm performan...
متن کاملThe study of the Effect of dynamic capabilities on organizational performance by mediating marketing and technical capabilities and examining the modrated role of environmental change
Capabilities are the main factor in the competitiveness of companies in today's business environment. The present study provides a framework for investigating the causal relationships between capabilities (dynamic and operational) and its functional results. The purpose of this study was to investigate the effect of dynamic capabilities on operational capabilities and performance with the role ...
متن کاملTechnological Innovation Capabilities and Firm Performance
Technological innovation capability (TIC) is defined as a comprehensive set of characteristics of a firm that facilities and supports its technological innovation strategies. An audit to evaluate the TICs of a firm may trigger improvement in its future practices. Such an audit can be used by the firm for self assessment or third-party independent assessment to identify problems of its capabilit...
متن کاملEnvironmental management practices and environmental performance: The roles of operations and marketing capabilities
متن کامل
Dual capabilities and organizational learning in new product market performance
a r t i c l e i n f o Keywords: Dual capabilities New product market performance Exploratory learning Exploitative learning This article investigates how dual capabilities of influencing external environments (i.e., the capabilities to influence government and to influence industry) can affect new product market performance (NPMP) in emerging markets and how organizational learning (via explora...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Economics & Management Sciences
سال: 2015
ISSN: 2162-6359
DOI: 10.4172/2162-6359.1000282